An analysis of inbound tourist behavior after the Great East Japan Earthquake
نویسنده
چکیده
This paper examines the travel behavior of the Chinese and Korean tourism market following the Japan Earthquake in a bid to identify travelers who are likely to be most and least resilient in the event of a significant disaster. The post disaster travel behavior of travelers from these two countries is analyzed to reveal the circumstances under which travelers would go to Japan despite the earthquake (resilient travel market) and the characteristics and concerns of those who cancelled their travel indefinitely. Relationships are explored between post disaster travel behavior and defining variables such as demographic background, past travel experience, trip purpose, and image perception. Significant differences are revealed between travelers from different countries. Practical implications for recovery and resilience decision-making of inbound tourism industry in Japan are provided.
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